Moving SMBs Through the Sales Cycle With Content

Thursday 11:00am-11:45am

Moving SMBs Through the Sales Cycle With Content

Speaker: Stu Richards | CEO | Bredin

If you market to SMBs, you’ve probably wondered what keeps small and mid-sized business (SMB) owners up at night. But even if you know that, you also need to know what formats work best at each stage of the sales cycle? What they value in marketing content? And what effect marketing content has on brand perception and sales.

Knowing the answer to these questions gives you the power to reach SMBs, educate them, and help them overcome their most pressing challenges — while moving your own sales process forward.

Join us in this fast-paced session to uncover the answers to these questions through the results of Bredin’s survey of 500 U.S. SMB principals.

We’ll discuss the SMB 2019 business outlook, including how they rank their business challenges; which SMBs rate highly for advisory content; how, and how often, SMBs want to hear from you before and after they make a purchase; and more!

If your business is looking to attract SMB’s, you won’t want to miss it!

At the end of this session you will be able to:

  • Identify content formats that SMBs prefer at the awareness, research, and purchase decision stages of the purchase cycle

  • Recognize topics that SMBs want from different kinds of companies

  • Create effective SMB content

Attendee Experience Level: This session will be useful for both those who are experienced in the topic, but haven’t gotten to advanced concepts and those who are advanced in the topic.