How to Use Neuromarketing to Attract Attention, Elicit Action, and Plump Profits

Thursday 9:45am-10:15am

How to Use Neuromarketing to Attract Attention, Elicit Action, and Plump Profits

Speaker: Nancy Harhut | Chief Creative Officer | HBT, Inc.

New research by neuroscientists reveals people don't "make" decisions. Often, they just default to reflexive actions without even thinking! That means your perfectly good ads, emails, landing pages, etc. can still fail short — because people don't make logical choices.

However, if marketers strategically factor in the decision defaults our B2B targets rely on, we can increase our success. Our creative can use natural hardwired human tendencies to our advantage.

Discover how to easily apply the latest scientific findings from here and abroad to your marketing communications. And see how to gain the “autopilot advantage” so you can benefit from the automatic actions that drive increased engagement and response.

At the end of this session you will be able to:

  • Use three science-backed tactics proven to make people notice (and recall!) your message

  • Prompt customers and prospects to AUTOMATICALLY take the actions you want them to take

  • Apply surprisingly persuasive techniques to get people to pay your asking price

Attendee Experience Level: This session is for those that have a basic idea of the topic, but very little experience implementing and for those who are experienced in the topic, but have not gotten to advanced concepts.