Nurturing From End-to-End: Build Relationships That Drive Business Growth

Thursday 1:30pm-2:15pm

Nurturing From End-to-End: Build Relationships That Drive Business Growth

Speaker: Ardath Albee | CEO | Marketing Interactions

Nurturing is often thought of as a customer acquisition strategy. But, it can be so much more. An experience-driven nurturing strategy builds relationships that convince prospects to buy, and customers to buy more.

B2B buyers have changed. Business models have changed. Marketers’ goals have also changed. But their approaches have not kept pace. Let’s do something about that!

At the end of this session you will be able to:

  • Get and stay relevant across the customer lifecycle

  • Understand why nurturing is most effective as a multi-channel effort

  • Create persona-driven content experiences that drive revenue