In-House vs. Outsource? Key Considerations When Deciding Whether to Build an Internal Agency or Use External Experts

Thursday 2:30pm-3:15pm

In-House vs. Outsource? Key Considerations When Deciding Whether to Build an Internal Agency or Use External Experts

Speakers: 
Danny Essner | VP of Revenue Marketing | Sisense
Charlie Riley | Director of Marketing | Curbell Plastics

Many companies are beginning to build internal marketing teams that resemble in-house advertising agencies, while some companies strictly utilize specialists and outside vendors. With marketing covering so many responsibilities, what is right for your situation

In this session, we’ll discuss how to determine whether to build your inside agency, enhance your list of external experts, or develop a mix of both.

At the end of this session you will be able to:

  • Establish your desired outcomes to understand your specific needs

  • Assess your current team, resources, budgets and relationships

  • Gain executive buy-in to say “yes” to your plan and allocate the right budget

  • Implement your plan either by developing a job matrix and descriptions or how to start vendor RFPs and selection