Dessert & Development: Secrets to Get the Most From Your Messaging

Wednesday 1:35pm-2:15pm

Dessert & Development: Secrets to Get the Most From Your Messaging

Speaker: Daniel Gaugler | CMO | PFL

We often think that a persuasive or clever message makes the difference between success and failure in marketing - but what if what matters most is something different?

In this session, you’ll learn how to deliver a message that leaves the right brand perception. Daniel will share five practical examples of how your medium and message can consciously and subconsciously signal value to your audience.

At the end of this session you will be able to:

  • Use contrarian messaging to yield better campaign results

  • Understand why message and medium alignment is crucial for your brand’s perception

  • Implement a simple tactic that can give your brand an edge