Dessert & Development: Secrets to Get the Most From Your Messaging
Speaker: Daniel Gaugler | CMO | PFL
We often think that a persuasive or clever message makes the difference between success and failure in marketing - but what if what matters most is something different?
In this session, you’ll learn how to deliver a message that leaves the right brand perception. Daniel will share five practical examples of how your medium and message can consciously and subconsciously signal value to your audience.
At the end of this session you will be able to:
Use contrarian messaging to yield better campaign results
Understand why message and medium alignment is crucial for your brand’s perception
Implement a simple tactic that can give your brand an edge