One to Many: A Step-By-Step Guide to Membership Success
Speaker: Mike Morrison | Founder | The Membership Guys
NetFlix, Stich Fix, Noom, Over the past few years, membership and subscription-based websites have been popping up EVERYWHERE. And for good reason. In an ever-competitive online marketplace, it’s essential that business create real connections with their customers. A membership model allows business to do just that, giving them a place to educate as well has have a two-way conversation with their customers, thus building better relationships and loyalty.
This doesn’t just hold true in the B2C world. It can also have a major impact on your B2B business.
If you’re ready to harness the power of membership, join us for this session to learn the core principles of building a paid online membership website, with practical insights and specific examples of how to attract, engage, and retain members. We’ll cover key topics such as validating an idea, choosing membership tech, crafting a content strategy that will keep people subscribed, marketing a membership, and member retention.
At the end of this session you will be able to:
Determine whether the membership model is right for your business
Craft a marketing strategy to attract the right kind of members who will stay long term
Better engage your members, improve retention, and increase overall lifetime value
Attendee Experience Level: This session is for those that have a basic idea of the topic, but very little experience implementing and for those who are experienced in the topic, but have not gotten to advanced concepts.