Stop Singing for Your Supper: How to Reframe the Conversation About Content ROI

Wednesday 11:00am-11:45am

Stop Singing for Your Supper: How to Reframe the Conversation About Content ROI

Speakers: 
Mary Ellen Slayter | CEO | Rep Cap
Lee Price | Managing Editor | Managing Editor Magazine

What’s your biggest challenge at work? If it involves ROI, reporting, or proving results, we feel your pain. It’s time to flip the script on content ROI.

In this session, we’ll show you how to focus on using content to solve business problems, with examples from experienced marketers and storytellers at Adobe 99U, Aon, A.T. Kearney, Bloomberg, McKinsey, Deloitte, InVision, RentPath, SAP, and Sage. With a new framework about the goal of your content marketing, you'll be prepared in every meeting so you'll never scramble to find —and show— results again.

At at the end of this session you will be able to:

  • Reframe the conversation about the ROI of content

  • Recommend specific types of content to solve different business problems

  • Show the results of your work without sweating

Attendee Experience Level: Experienced in the topic, but haven’t gotten to advanced concepts; Advanced or almost expert level