Stop Singing for Your Supper: How to Reframe the Conversation About Content ROI
Mary Ellen Slayter | CEO | Rep Cap
Lee Price | Managing Editor | Managing Editor Magazine
What’s your biggest challenge at work? If it involves ROI, reporting, or proving results, we feel your pain. If you find yourself constantly defending your work and its impact on the business, it’s time to flip the script.
In this session, we’ll show you how to focus on solving business problems with content, with examples from experienced marketers and storytellers at Aon, A.T. Kearney, McKinsey, Deloitte, InVision, RentPath, SAP, and Sage.. You’ll how to lead the conversation about business results so that you'll be prepared in every meeting, and you'll never scramble to find and show ROI (or justify your job) again.
At at the end of this session you will be able to:
Reframe the conversation about the ROI of content
Recommend specific types of content to solve different business problems
Show the results of your work without sweating
Attendee Experience Level: Experienced in the topic, but haven’t gotten to advanced concepts; Advanced or almost expert level