Stop Singing for Your Supper: How to Reframe the Conversation About Content ROI
Mary Ellen Slayter | CEO | Rep Cap
Lee Price | Managing Editor | Managing Editor Magazine
What’s your biggest challenge at work? If it involves ROI, reporting, or proving results, we feel your pain. It’s time to flip the script on content ROI.
In this session, we’ll show you how to focus on using content to solve business problems, with examples from experienced marketers and storytellers at Adobe 99U, Aon, A.T. Kearney, Bloomberg, McKinsey, Deloitte, InVision, RentPath, SAP, and Sage. With a new framework about the goal of your content marketing, you'll be prepared in every meeting so you'll never scramble to find —and show— results again.
At at the end of this session you will be able to:
Reframe the conversation about the ROI of content
Recommend specific types of content to solve different business problems
Show the results of your work without sweating
Attendee Experience Level: Experienced in the topic, but haven’t gotten to advanced concepts; Advanced or almost expert level