So You Have a Great Product, Now What? Successfully Bring Your Products To Market
Shyna Zhang | Founder | Product Marketing Advisory Firm and Product Marketing Masters
You have a badass product. It should just sell itself, right? We know that's not true. Effectively bringing products to market today requires an ability to champion the customer, communicate product value, and drive product distribution.
Join us as product marketing expert, Shyna Zhang, lays out practical how-to's and frameworks for launching products in today’s competitive landscape.
At the end of this session you will be able to:
Embrace a 'General Manager' mentality and creatively drive impact and influence for results
Apply Go-To-Market frameworks for different types of product launches to most effectively launch products
Mobilize sales effectively to be the megaphone for your product