So You Have a Great Product, Now What? Successfully Bring Your Products To Market

Thursday 2:30pm-3:15pm

So You Have a Great Product, Now What? Successfully Bring Your Products To Market

Speakers:
Shyna Zhang | Founder | Product Marketing Advisory Firm and Product Marketing Masters
Hally Pinaud

You have a badass product. It should just sell itself, right? We know that's not true. Effectively bringing products to market today requires an ability to champion the customer, communicate product value, and drive product distribution.

Join us as product marketing experts, Hally Pinaud and Shyna Zhang, lay out practical how-to's and frameworks for launching products in today’s competitive landscape.

At the end of this session you will be able to:

  • Rally a company around the art and science of messaging and positioning

  • Apply Go-To-Market frameworks for different types of product launches to most effectively launch products

  • Mobilize Sales effectively to be the megaphone for your product