The Importance of an Audio Strategy for B2B Marketers

Thursday 1:30pm-2:15pm

The Importance of an Audio Strategy for B2B Marketers

Speaker: Tom Webster | Senior Vice President | Edison Research

B2B marketers spend most of their time on text (blogs, white papers, social media) and video. But what about audio? The audio landscape has changed dramatically in the last three years. Podcasts are bigger than ever. Audible is signing writers to create short form, native business content exclusive to audio. And, most importantly, smart speakers and voice assistant technology have changed how millions of Americans access content.

What is your brand’s audio strategy? Do you have smart speaker and voice assistant native content? And what does it *sound* like?

It’s never been more important for your brand to have a consistent audio strategy. In this session, Tom Webster, SVP of the leading consultancy in the digital audio space, will share some best practices learned from his work with clients like NPR, Audible, Spotify, Pandora, and Google.

If your audio strategy is not as robust as your web/video strategy, you’re at risk of getting left behind. This session will expand your horizons.

At the end of this session you will be able to:

  • Think holistically about a comprehensive audio strategy for your brand

  • Understand B2B's place in the voice assistant/skill landscape

  • Think about audio as more than just podcasting, but the most efficient way to reach customers

Attendee Experience Level: This session is for those that have a basic idea of the topic, but very little experience implementing.