Marketing Re-Imagined: Reaching the Unreachable Customer
Speaker: Mark Schaefer | Author, Speaker, Podcaster, Consultant
This session will change the way you look at marketing, sales, advertising, and the overall customer experience.
Based on his new book, Marketing Rebellion: The Most Human Company Wins, Mark will take you on a discovery of surprising consumer realities. Weaving research with entertaining stories, he’ll show you how an entirely new mindset is needed to meaningfully connect with customers during the age of rebellion against marketing, advertising, and PR.
You will walk away inspired, and equipped with the knowledge to incorporate strategies such as live experiences, people and culture, and stories into your marketing, sales, and customer service processes.
At the end of this session you will be able to:
See how marketing, advertising, sales, customer engagement, and customer loyalty have changed forever
Recognize two thirds of your marketing is occurring without you
Understand why this rebellion is re-defining the business landscape
Implement a more human-centered approach to marketing
Build a brilliant business where your customers are in charge