Dessert & Development: The Truth About Personalization
Speaker: Tom Treanor | Director Enterprise Marketing | Arm Treasure Data
For the last several years, pundits have predicted that THIS would be the year mass personalization takes off. Industry giants like Facebook and Amazon have been held up as shining examples of how to personalize at scale. But is this level of personalization really needed for all companies on all channels?
In this talk, we’ll share personalization industry benchmarks collected from marketing leaders from global 2000 companies to help better define what’s working, what’s not, and how a CDP can be used to maximize personalization results on the right channels that matter for your business.