The Unwritten Rules of Persuasion: The Science Behind the Words and Actions That Win People Over

Wednesday 2:30pm-3:15pm

The Unwritten Rules of Persuasion: The Science Behind the Words and Actions That Win People Over

Speaker: Jamie Turner | CEO | 60SecondMarketer.com

Would you like to improve your B2B marketing and sales efforts? Would you like to generate better results from your campaigns? And would you like to do a better job leading your teams so that they're performing at their best, too?

If those are the kinds of results you're looking for, then don't miss this fun, engaging, interactive session by author, CNN contributor, and CEO, Jamie Turner.

In this session, we will show you how to use The Persuasion Pipeline (seen below) to improve the quality of your work, and to improve the results from those around you.

 
Persuasion_Method.png
 

If you're a B2B executive who works in marketing or sales, this session will teach you how to 1) understand your target market so that you can get better results from your campaigns; 2) understand what motivates your team members so you can get better performance from them; and 3) understand how to improve your own mindset so that you're getting the best results from yourself.

At the end of this session you will be able to:

  • Improve the quality of your own work so that others follow your lead

  • Generate better results from your team members as a mentor, coach, and advisor

  • Understand your B2B prospects and customers better by using the MindMap system

  • Use scientifically-proven techniques to attract more prospects and close more deals

  • Grow your revenue by improving your one-to-one sales and one-to-many marketing efforts

Attendee Experience Level: This session is for any B2B marketing and sales executive who wants to do a better job mentoring others, leading themselves, and improving the results of their marketing campaigns.