The Truth About Messaging: How Marketers Solidify, Sell, and Share a Compelling Story
Speaker: Hally Pinaud | Director of Product Marketing | Gainsight
Messaging and positioning: they’re a critical component of B2B Product Marketing, plagued with over-complication, conjecture, and adoption challenges. Let’s face the complexity head-on.
This session will equip you with real world fundamentals for effective, concise product marketing communication.
At the end of this session you will be able to:
Craft, test, and share your messaging using simple frameworks
Exercise techniques to understand your audience, keep your focus, and position accordingly
Apply real-world advice for getting buy-in (because let's face it: everyone thinks they can write persuasive messaging)
Implement tips to help everyone — especially sales — sing from the right songbook