The Truth About Messaging: How Marketers Solidify, Sell, and Share a Compelling Story

Thursday 3:45pm-4:35pm

The Truth About Messaging: How Marketers Solidify, Sell, and Share a Compelling Story

Speaker: Hally Pinaud | Director of Product Marketing | Gainsight

Messaging and positioning: they’re a critical component of B2B Product Marketing, plagued with over-complication, conjecture, and adoption challenges. Let’s face the complexity head-on.

This session will equip you with real world fundamentals for effective, concise product marketing communication.

At the end of this session you will be able to:

  • Craft, test, and share your messaging using simple frameworks

  • Exercise techniques to understand your audience, keep your focus, and position accordingly

  • Apply real-world advice for getting buy-in (because let's face it: everyone thinks they can write persuasive messaging)

  • Implement tips to help everyone — especially sales — sing from the right songbook