Using Team Flow Science to Align Marketing and Sales Teams
Raviv Turner | Co-Founder & CEO | CaliberMind
Jared Weintraub | Founder | The Flow Group
It’s a classic game of tug-of-war between marketing and sales. Your marketing team is focused on generating leads anyway they can, while your sales team is booking calls and demos with unqualified leads.
Growing your business requires cooperation and collaboration between marketing and sales — the two teams directly responsible for your business’ growth.
In this session, we’ll discuss the latest in team flow and organizational science. You’ll learn how the fastest growing B2B companies are using psychological, environmental, and social triggers to align their marketing and sales teams on shared objectives, key performance indicators (KPIs) strategies, implementations, definitions, and resources — and how you can too!
At the end of this session you will be able to:
Identify the two economic and cultural friction points between marketing and sales
Find the magic metric: the one True North KPI that aligns marketing and sales, and how to improve it
Apply psychological, environmental, and social triggers to align your marketing and sales teams
Attendee Experience Level: This session is for those that have a basic idea of the topic, but very little experience implementing and for those who are experienced in the topic, but have not gotten to advanced concepts.