Writing for the Non-Writer

Thursday 8:45am-9:30am

Writing for the Non-Writer

Speaker: Ahava Liebtag | President | Aha Media Group

Writing is HARD… even for writers.

But what if your job title isn’t necessarily “writer”, but you find yourself being called upon to write often?

Actionable, audience-focused content is the name of the game—for writers and for YOU!

In this session, you’ll learn how to think about your audience, craft memorable messages, tell great stories, and focus on how people read, consume information, and search online.

At the end, you still may not call yourself a writer, but you’ll have a new bag of tricks to help you communicate more effectively, and be more confident, when creating your next piece of content.

At the end of this session you will be able to:

  • Think about your audience and their journey so that your content reflects their needs

  • Use common storytelling techniques to keep your content fresh and exciting

  • Interview stakeholders and work with them to create actionable content

  • Collaborate with editors and content strategists