Your Content Doesn't Matter — Not Without Technology

Thursday 9:45am-10:15am

Your Content Doesn't Matter — Not Without Technology

Speaker: Ian Lurie | CEO & Founder | Portent

Your strategy is amazing! Your creative is fantastic! The new site's great! You're excited. You're jazzed. You're ready to go. And nothing happens.


No developer time. You couldn't configure analytics. No one was available to scrub your custom audience data.

If you want to be an effective marketer, you need to understand the tech. In this session, learn the tools, tricks, and basic tech to-do list for marketing in 2019… and beyond.

At the end of this session you will be able to:

  • Get future-proof tools for cross-platform content

  • Crunch numbers (don’t worry, this is number crunching for normal people!)

  • Take ownership of fixes for common tech issues

Attendee Experience Level: This session is for those that have a basic idea of the topic, but very little experience implementing.