What is B2B Marketing Forum?
MarketingProfs’ B2B Marketing Forum is more than just a quirky (not-so-little) conference. It’s the place where leaders, innovators, and people who make things happen gather to learn about the latest in B2B marketing and share the secrets to success. (Plus belly laughs, creative networking, shenanigans, and marketers-after-dark antics.) Now celebrating our 11th year, it’s still intimate enough that you’ll surely see some of your favorite marketing pals, but big enough that you’ll find more than enough smarts to help you go the distance.
Register now and join us for MarketingProfs' B2B Marketing Forum in Boston, October 3-6, 2017.
Our program Advisory Committee (PAC)
When putting together our program, we look to leading marketers to help us determine the biggest challenges marketers face today-- what's new, what's hot, and what's really important when building sustainable marketing programs. Cue, our fabulous Program Advisory Committee (PAC). They bring their knowledge and smarts to help us make the MarketingProfs B2B Marketing Forum program the best you'll find at any B2B marketing conference.
Michael Barber is the founder of barber&hewitt. His work has been featured in The New York Times, The Wall Street Journal, and Forbes. This work has been awarded numerous industry Awards. But more importantly, it has driven successes, including the most effective and cost-efficient campaign in the history of a company: a 160x return on ad spend and 10 million earned media impressions within the first month of a new product launch.
Co-Founder, Strategic Director | Orbit Media Studios, Inc.
Andy Crestodina is a co-founder and the strategic director of Orbit Media. Over the past 15 years, Andy has provided web strategy and advice to more than a thousand businesses. As a top-rated speaker and blog writer, Andy has dedicated himself to teaching marketing. He is the author of Content Chemistry: The Illustrated Handbook for Content Marketing and has won numerous awards including: Top 10 Online Marketing Experts to Watch in 2015, Forbes; Top 50 Marketing Influencer in 2016, Entrepreneur Magazine; and Top 10 Social Media Influencers to Watch in 2017, Social Media Explorer.
CEO and Principal | ANNUITAS
Carlos has over 20 years of experience as a B2B marketing practitioner. He is widely recognized for his expertise in strategic integrated marketing, demand process, demand transformation℠, and marketing automation. As CEO and Principal of ANNUITAS, he drives strategy and leads core practice teams to transform demand℠ for enterprise clients globally. Carlos has been named one of the 50 Most Influential People in Sales Lead Management for the last five years and was named as a Who’s Who in BtoB Marketing in 2011 and 2012.
Content Solutions Architect | Bambu by Sprout Social
Stephan is a content solutions architect at Bambu, an advocacy platform by Sprout Social. He works with B2B companies to develop creative, engaging content strategies for their advocacy programs that their employees and brand champions find valuable and easy to share. Before joining Sprout Social, Stephan ran his own email marketing and web consultancy outside Boston for 17 years.
Red e App
Amee has nearly 20 years of experience delivering complex and fast paced marketing projects. She has a keen eye for identifying and designing content marketing targeted by audience, outcome, and media. As the marketing director for Red e App, Amee ensures the brand, product, and messaging are consistent and recognized by millions.
Vice President, Marketing Technology | SHIFT Communications: A Google Analytics Certified Partner
Chris has been recognized twice by Forbes Magazine as one of the top 50 most influential people in social digital marketing. Marketo named him a marketing illuminator, and PR News nominated him as Social Media Person of the Year. He is the vice president of marketing technology at SHIFT Communications, co-founder of PodCamp New Media Community Conference, and co-host of the Marketing Over Coffee podcast.
Founder | The Marketing Advisory Network
Samantha is the founder of The Marketing Advisory Network and author of Unleash Possible: A Marketing Playbook that Drives Sales. Throughout her career, she has launched go-to-market initiatives and lead award-winning marketing strategies for technology companies including Netezza, SAP, and Powersoft. Her new book is a how-to guide for high growth marketing in complex selling environments. Through case studies and actionable advice, Samantha doesn't just tell you what to do, she shows you how to do it, and how to partner with sales to get the right results.