Jay is the world’s most passionate craft-driven marketer and a highly sought after keynote speaker. He launched his career as a reporter for The Hartford Courant and PR writer for ESPN before landing a job with Google as a digital media strategist. Jay went on to lead content creation and marketing strategies for brands like Breaktime Media and HubSpot. Today, Jay helps early-stage startups gain initial traction as the vice president of platform at NextView Ventures, a Boston-based venture capital firm. When he’s not helping one of the firm's five-dozen tech companies, he’s hosting two award-winning podcasts and traveling the world inspiring others to create marketing that doesn’t suck.
Stacy is the head of marketing for GoAnimate. She has over 20 years of B2B and B2C marketing expertise for a variety of technology companies. Stacy is passionate about emerging technologies and how marketing must respond to an ever-changing array of devices and channels. In the last ten years of her career, she's been focused on new media, content marketing, and how multi-channel strategies can support, enhance, and lead initiatives for forward-thinking organizations like GoAnimate, Shopkick, and Mblox.
Ardath helps B2B companies with complex sales create and use persona-driven content marketing strategies to turn prospects into buyers and convince customers to stay. Ardath is the author of Digital Relevance: Developing Marketing Content and Strategies that Drive Results and eMarketing Strategies for the Complex Sale. She has been one of the 50 Most Influential People in Sales and Marketing for the last five years and was selected as a 2014 Woman to Watch in B2B Marketing by FierceCMO.
Larry is a WordPress expert. But this description belies his deep experience in computer systems and application development. Larry started his career working for IBM, Columbia University, and Boeing Computer Services before starting his own consulting business. His clients included CBS News, Mobil Oil, M&M Mars, and Merrill Lynch. Larry is also the author of the first book on web publishing, "HTML Manual of Style", a pioneer in online education, and an active member of New York City's Internet community. Larry loves working with individuals and small businesses; saving the world one website at a time.
Pierre-Loïc is the CEO and co-founder of Traackr. A veteran of the internet economy, he is focused on using technology as an instrument of change to transform companies and industries as he did successively at Viant (first internet pure play consultancy), Invivia (seamless computing), Optaros (SaaS implementation for e-commerce), and now at Traackr. He sees Traackr, and the underlying practice of influencer marketing the company founded, as a catalyst for inevitable change for all organizations to regain the trust and attention of their customers.
Jim is a marketing professional and works with brands, companies, and associations across many industries including technology, software, automation, manufacturing, packaging, and capital equipment. Jim consults with companies on branding, marketing, social, and search strategies. He is an avid runner, photographer, and volunteer.
Katherine uses her marketing expertise and technical know-how to lead Allocadia’s product team. She is dedicated to creating innovative software solutions for Allocadia customers. Katherine co-founded Allocadia with her twin sister, Kristine Steuart. With a background as a developer and an understanding of enterprise marketing challenges, she is uniquely positioned to create marketing performance solutions. She drives Allocadia product strategy, translating complex business requirements into a product that delivers immense value to CMOs and marketing teams.
Doug has more than 20 years experience leading B2C and B2B marketing organizations and building world-class technology brands, having served as CMO of Skype and Salesforce before becoming CEO of Leadspace.
Anita is an experienced technology start-up executive, skilled at addressing the strategic operational and marketing challenges faced by high growth businesses. As co-founder/CEO of CabinetM—a technology discovery and management platform for the marketing industry— her entire focus is on helping CMOs sleep at night as they grapple with a rapidly changing marketing tech environment and worry about losing sight of the auto-renewal clauses for the 100s of tools they use. Anita also serves as the vice chair of Mass Ventures.
Scott publishes the Chief Marketing Technologist blog, chiefmartec.com, and is the program chair of the MarTech conference series. He is the author of the book Hacking Marketing published by Wiley. He is also the co-founder of ion interactive, a provider of interactive content marketing software to many of the world's leading brands.
Douglas is a B2B marketing agency principal, former artillery officer, Madison Avenue ad man, and stand-up comedian. He also hosts The Marketing Book Podcast.
Senior Social Media and Analytics Strategist | Deloitte Services LP @achitwood
Ami is a senior manager at Deloitte Services LP. When she's not helping lead the "BEST team in the world," developing social media campaigns, or coaching senior leaders on social media, you can find her teaching standup paddling. Ami also enjoys failures, gardening, and candy.
As president of Riverside Marketing Strategies, a marketing consultancy, Heidi has 20+ years of experience simplifying complex concepts behind evolving marketing challenges. Heidi held senior-level marketing positions at global businesses including The Economist, Bertelsmann/Bookspan, and Citibank. She taught university-level marketing at New York University (NYU), Rutgers, and CUNY. Since 2004 Heidi has written for major marketing publications including a regular ClickZ column. Her blog, Actionable Marketing Guide, is a top ranked social media and content marketing resource.
Jeff is a marketing strategist, author, speaker, and blogger with a 20-plus year career in B2B marketing. He is the director of content strategy at the Oracle Marketing Cloud, coauthor of The B2B Social Media Book, and co-founder and managing editor of SocialMediaB2B.com. Over his career, he has provided strategic counsel to companies in industries ranging from technology, manufacturing, and industrial equipment to alternative energy, retail, and financial services.
Director of Business Development | Wistia @thecrafty
Kristen is a big fan of technology, education, and business. As the director of business development at Wistia, she enjoys helping people use video more effectively. She loves working with Wistia's partner community, building connections with other companies that care about video marketing. In her spare time, she brews and drinks different varieties of beer.
Vice President, Influencer Marketing, Global Audience Marketing — SAP @jdever
Jim is vice president of global audience marketing for SAP, overseeing influencer and public relations, as well as social media programs. In this role, he is responsible for engaging with third-party influencers, including members of the media, industry experts, academic thought leaders, user groups, partners and trade groups—across earned, sponsored, and owned content. Prior to his current role, Jim was chief of staff to the heads of SAP’s audience marketing and cloud marketing teams. Before that, he led corporate media relations. He has also served as director of corporate reputation management and led product communications for SAP’s small and midsize business group since joining SAP in 2000.
Karen has 20 years of experience in B2B marketing, including significant experience in direct marketing, print/fulfillment, response management, and marketing automation. In 2000, she joined interlinkONE and is currently responsible for the company’s day-to-day sales and operations including, demand generation and management, marketing program management, and direct/indirect sales. During her extensive marketing career, she has assisted several Fortune 500 organizations with the automation and management of their multi-million dollar marketing initiatives.
Janet is the president and CEO of digital marketing firm Marketing Mojo. She has over twenty years of marketing experience and over 15 years of experience specializing in search engine marketing. Janet has spoken at search engine and marketing conferences including SMX Advanced, Search Engine Strategies, and Pubcon. She has also published articles in B2B Magazine, Visibility Magazine, and others. Janet contributes to several blogs, including Marketing Mojo's blog and Search Engine Land’s All Things SEO column. Janet is also a frequent guest lecturer at colleges and universities and was recently a speaker at TEDx Charlottesville.
Combine an opera singer, social scientist, strategist, author, and innovator into one person and you'll have Ja-Naé. A true Renaissance woman, she loves to step outside her comfort zone, both personally and professionally. Every day, Ja-Naé uses her 15 years of experience working with companies like Samsonite, AIG, Constant Contact, IHS, and Bain to help people make smarter decisions about how to start new companies and launch internal projects. An award-winning speaker, the recent publication of her book, The Startup Equation, provides a holistic approach for building a business and managing innovation, both from scratch and within an existing organization.
Mary Ann Fitzmaurice Reilly
Senior Vice President, Global Advertising & Brand Management | American Express @AmericanExpress
Mary Ann leads global brand strategy and is responsible for transforming how American Express attracts and engages customers through an end-to-end strategy that puts insights at the forefront of marketing. Her vast responsibilities also include ensuring the consistent use of the American Express brand, as well as enabling customer-driven marketing that is cohesive and iterative across the company. Prior to her current role, she led American Express OPEN customer marketing and engagement. Mary Ann has been recognized on B2B magazine’s “Top Marketers List” two years in a row, and in 2012 was recognized in Irish American Magazine’s Annual Business Top 100, which honors leaders representing some of the most innovative and influential companies in the world.
Recently recognized by Forbes Magazine as the 15th Most Influential CMO on Social Media, John is president and CEO of Boston based interlinkONE, CEO and CMO of sister company Grow Socially, and an expert on SaaS, social media, and inbound marketing. John and his companies use a combination of marketing communications software and consulting services to help organizations nationwide increase revenue through lead generation, strategy, and planning. He has written countless educational resources including white papers and ebooks, and he is a published author of 4 books.
Manager, Original Content Services | MarketingProfs Made to Order @LauraFWrites
Laura Forer came to MarketingProfs to help launch Made to Order Original Content Services after a long stint in email marketing and a couple years as an entrepreneur in the food industry—and now she brings that email and business experience to content marketing. Come talk about anything content-related, from making your content production more efficient to ideas for content creation. Or if you need a break from content, she’s also ready to swap favorite recipes.
Unbounce Co-Founder Oli has seen more marketing campaign landing pages than anyone on the planet, and is obsessed with identifying and reversing bad marketing practices. His disdain for marketers who send campaign traffic to their homepage is legendary. A prolific webinar guest and writer, he speaks internationally about conversion-centered design and is on a mission to help marketers combine data, design, copywriting, and psychology to create high-converting experiences that delight at every stage of the customer lifecycle. When not ranting about bad landing pages, Oli can often be found shouting at poorly designed sinks in hotel bathrooms.
Steve approaches life with alacrity; a brisk and cheerful readiness. Steve is a social media traveler, writer, photographer, and an advisor and investor in startups, and people. He is a part owner of Lord Hobo Brewing Company and enjoys writing about tech, beer, wine, food, and travel.
Carlos is the global head of social media for BMC Software. Previously, he served as senior social marketing manager for LinkedIn’s Sales Solutions. His proven track record includes leading consumer-facing digital and social media programs as social media manager for Winn-Dixie, where he developed strategy and led the launch of all Winn-Dixie’s social channels, social listening, and blogger influencer program. In addition, he served as the head of digital marketing for Save-A-Lot food stores. Carlos is an experienced social media thought leader whose previous speaking engagements includes SXSW and Social Media Marketing World.
When companies like Google, Electronic Arts, ebay, Magento, and 1-800 Flowers want great marketing optimization results, they call Chris Goward. Chris founded WiderFunnel with the belief that marketing agencies should prove their value. His book, You Should Test That!, redefined conversion optimization. He is the brain behind the LIFT Model® and Infinity Optimization Process™, conversion optimization strategies that consistently lift results for leading companies.
Matthew T. Grant
Director of Content Strategy | Aberdeen Group @MattTGrant
Matthew is director of content strategy for Aberdeen Group. Previously, Matt was director of content strategy for global staffing firm, Aquent. Prior to that, he was managing editor at MarketingProfs, where he launched the MarketingSmarts podcast. Matt has spoken around the world on content marketing, user experience, and the new world of work. In addition to publishing on these topics, he has also written about 20th Century philosophy, political extremism, and gangsta rap.
Global Content Marketing Manager | Iron Mountain @kgugl
Karen is a seasoned content marketer, editor, and publisher with almost 20 years of experience. She currently serves as global content marketing manager at Iron Mountain, where she oversees the planning and execution of the brand’s inbound and outbound content strategies. Prior to this, she spent 12 years at TechTarget in various editorial roles, including executive editor of SearchCIO and director of custom content.
Prolific author and nationally recognized, award-winning blogger, Matt is president and founder of Heinz Marketing. He has 15+ years of marketing, business development, and sales experience from a variety of organizations and industries. He has helped organizations such as Amazon, Seagate, Morgan Stanley, The Bill & Melinda Gates Foundation and many others create predictable, repeatable sales & marketing engines to fuel growth. Matt is a repeat winner of Top 50 Most Influential People in Sales Lead Management and Top 50 Sales & Marketing Influencers.
Vice President, Corp Partnerships | Dynamic Signal @DaveHonig
David is senior vice president, corporate partnerships and strategy at Dynamic Signal. Prior to Dynamic Signal, he was vice president of business development at Buddy Media, co-founded Media6Degrees (now Dstillery), and was vice president of media at Didit Search Marketing, where he created SearchConnect™. Under his direction, SearchConnect won the 2007 ClickZ Marketing Echo Excellence Award for Best Behavioral Targeting Personalization technology. David began his online career with a small, tech company called DoubleClick, which has since merged with Google.
Albert Jan (AJ) is the founder of Y Content, a content marketing consultancy firm, and co-founder and chief content officer of Content Marketing Fast Forward, a platform which inspires and educates marketers in a fast and fun way. Before starting his own consultancy firm, he was the director of marketing and business development for law firm Kennedy Van der Laan. Earlier, he was the marketing director of continental Europe for global consultancy firm Towers Watson. AJ has been working in professional services firms for almost 20 years. He lives in a bakery dated back to 1732 in a small historic village 40 miles north of Amsterdam.
When Google wants to explain innovation and marketing to the top brands in the world, they bring Mitch to the Googleplex. Marketing Magazine dubbed him the "Rock Star of Digital Marketing" and called him, "one of North America's leading digital visionaries." Mitch is president (although he prefers the title, Media Hacker) of Mirum. He is frequently called upon to be a subject matter expert for Fast Company, Marketing Magazine, Strategy, and many other media outlets. He is a columnist for the Harvard Business Review, Inc., The Huffington Post, and more. His first book, Six Pixels of Separation is a business and marketing bestseller. His second book, CTRL ALT Delete, was named one of the best business books of 2013 by Amazon. His next book, Algorhythm, will look at how the future of business will blend data and creativity.
After mastering table-based HTML in college, Justine quickly fell in love with the unruly art of email design—helping some of the world’s biggest brands build and manage their email campaigns. A designer masquerading as a marketer, Justine currently directs all things marketing at Litmus, educating and inspiring fellow marketers to create better email. She is also the recipient of the 2015 eec Email Marketing Thought Leader of the Year award.
Jeff is the chief marketing officer for AJi. He has been helping companies develop content strategies for over ten years, after launching one of the largest blogging communities, Geekswithblogs.net. He’s been a web developer since 1994, and a Microsoft Most Valuable Professional in XML and SharePoint. He is also the best-selling author of a book on CMS development. Jeff recently published a book titled, Agile Marketing: Building Endurance for your Content Marketing Teams.
Brian is responsible for Fuze’s global marketing. Prior to Fuze, Brian was CMO at Eloqua where he was part of the team that led Eloqua’s explosive growth and leadership in the marketing automation sector. Previously, he was chief strategy and marketing officer at Forrester Research and CMO at Reed Business Information. He was recently named a Top 10 Global CMO for companies <$250 million revenue by The CMO Institute and Top 15 CMO on Twitter by Social Media Marketing Magazine.
Doug is co-founder and creative director for Velocity, the B2B agency you’ve heard so much about. Velocity creates and executes content programs for the likes of Sprint, Xerox, Informatica, and other soon-to-be household names. Doug also writes a lot about content marketing, including slideshares like ‘Crap’, ’The Search for Meaning in B2B’, ‘Insane Honesty,’ and ‘The BIg, Fat, B2B Content Marketing Strategy Checklist’.
Larry is the founder of WordStream, a leading Facebook, Twitter, and Google marketing software and services provider, managing over a half-billion in annual ad spend for over ten thousand customers. He shares his insights with nearly two million visitors a month at his WordStream Blog and is a top contributor for Inc. Magazine, Social Media Examiner, Search Engine Land, and Social Media Today. Larry has spoken at or keynoted numerous industry events including INBOUND, SearchLove, SMX, Pubcon, ClickZ, Marketing Festival, and many others. He was named "Most Influential PPC Expert" for 2015, 2014, and 2013 by PPC Hero Blog, and won the industry’s Top Search Marketing Awards for 2015 from the US Search Awards and Search Engine Land.
Jonathan is the author of Writing Copy for Dummies and a copywriting veteran now in his 20th year of independent practice. His clients include AT&T, Dow Jones, Elsevier, Fidelity Ventures, Harvard Business School, Liberty Mutual, Symantec and many others. A popular and provocative speaker, Jonathan offers in-house marketing writing training sessions that help organizations create content that establishes authority, attracts leads, and builds market presence.
Chief Marketing Officer | Reputation.com
Mark has held marketing, sales, and product leadership roles in successful information and enterprise SaaS ventures that have been cited among Information Week’s Top 100 ASPs, Forbes’ Best of the Web, and Upside’s Hot 100 Privately-held Companies. He has also accelerated large enterprise software businesses, running product marketing for PeopleSoft, and leading a $1.2b SAP line of business for SAP in the Americas.
Bobby is chief branding officer at ROBYN, a branded products fulfillment company. ROBYN has been one of Inc. Magazine's 5,000 fastest growing private companies three years in a row. Bobby is a national speaker on topics related to B2B marketing and is an ardent bibliophile, constantly striving to help create a world in which business marketing and storytelling make story-selling magic.
Professor Of Marketing | University Of Southern California Marshall School Of Business
Debbie is the Charles L. and Ramona I. Hilliard Professor of Business Administration and professor of marketing at USC’s Marshall School of Business. She is an expert on branding and the role of emotions in consumer behavior. She has published more than 100 academic papers in some of the field’s leading marketing journals and several books on those topics. Debbie is also the former treasurer and president of the Association for Consumer Research and former vice president of Conferences and Research for the American Marketing Association Academic Council. Her consulting includes work with major consumer packaged goods companies, B2B marketers, and advertising agencies.
Ahava is passionate about content and prides herself on tackling the toughest content projects—from healthcare to higher education to hip-hop (seriously). She has more than 15 years of experience in writing, messaging, and marketing, and is a well-recognized content expert. Her first book, The Digital Crown: Winning at Content on the Web was published by Morgan Kaufmann in November 2013. Ahava is the president and owner of Aha Media Group, LLC, a content strategy and content marketing consultancy founded in October 2005.
Erica is a senior-level community manager with a focus in diversity and inclusion in geeky communities. As a community manager at Moz, she wrangled an online marketing and SEO-focused community of 600,000. Erica's also a founder of GeekGirlCon, an all-volunteer nonprofit. In addition to 10 years of online marketing experience, communication and writing are her lifelong passion. Erica's a published author and has a comic book collection that's an earthquake hazard.
VP, Industry Relations/Marketing Evangelist | Silverpop, An IBM Company @LorenMcDonald
Loren is an award-winning digital marketing thought leader whose role at IBM is to educate clients and prospects on best practices and trends in marketing automation, email, mobile, and social marketing. He has 32 years of experience in marketing and consulting, has written more than 500 articles and blog posts, and is a frequent speaker at major industry conferences. He has held executive marketing positions at companies including Arthur Andersen and USWeb/CKS.
Senior Manager, Global Content Marketing, Marketing Solutions | LinkedIn @jasonmillerca
Jason leads global content and social media marketing initiatives for LinkedIn Marketing Solutions, helping marketers understand how to take advantage of digital advertising and content marketing tactics on LinkedIn—and beyond—to achieve their marketing goals and deliver real ROI. He is the author of the best selling B2B marketing book Welcome to the Funnel: Proven Tactics to Turn Your Social Media and Content Marketing up to 11.
Jeremy is a brand builder, keynote speaker, and bestselling author of Sticky Branding. His blend of humor, stories, and actionable ideas will inspire you and your audience to innovate and grow a Sticky Brand. Jeremy's presentations have engaged corporate audiences at BMO, Boehringer Ingelheim, and Sienna Senior Living, and at conferences and industry events. His passion comes out on stage — especially when he talks about how to stand out, engage customers, and build your brand from the inside out.
Jon is a marketing entrepreneur and thought leader. He is currently the CEO and co-founder of Engagio, an "all-in-one" platform for account based marketing. Previously, Jon was a co-founder at Marketo. He is a frequent speaker at marketing conferences, including Dreamforce, MarketingSherpa, Marketing Operations Executive Summit, OMS, and the Marketing Nation Summit.
Tish has over 15 years of experience in both B2C and B2B companies. Her experience spans a large range of marketing functions including strategy, demand generation, marketing automation, product marketing and brand, messaging, and creative management. Her consulting business focuses on helping traditional marketing organizations become revenue-focused marketing organizations by building the processes, infrastructure, and skills needed by marketing teams need to drive qualified leads and ultimately business results for their companies.
SVP Sales Enablement and Product Marketing | Corporate Visions, Inc. @Moliski
As senior vice president of sales enablement and product marketing at Corporate Visions, Jim brings over seventeen years of sales enablement and business-to-business marketing experience to the mission of improving customer conversations. Jim has worked with more than 100 organizations across 15 countries and gathered insight from interviews with over 1,000 salespeople and marketers. He uses this knowledge to create strategies for positioning Corporate Visions solutions in the marketplace and enabling Corporate Visions salespeople to have conversations that drive differentiation, new opportunities, and higher win rates.
Margaret is the global chief marketing officer at Siegel+Gale, where she is responsible for all marketing and business development. She has over two decades of experiences as a marketing leader. She served as SVP Marketing at Gerson Lehrman Group, a leading professional learning network; led marketing organizations at Oracle (Siebel Systems); and served as VP of Marketing at Telecom Ireland US. An award-winning marketing thought leader, she has been published in Harvard Business Review, Forbes, Fast Company, The Economist Lean back, Wired and beyond. She is consistently recognized as one the most influential CMOs on Twitter.
After serving as global head of digital and multimedia communications at Ford Motor Company for 6 years, Scott cleaned up his wounds and founded Scott Monty Strategies (because, let's face it, who else would?), a strategic communications consultancy. He now focuses his time on speaking to large groups and advising brands and agencies on marketing and communications using—what else?—examples from ancient philosophers and literary legends. It actually makes sense when you hear him talk about it. Meanwhile, if you buy Scott a drink, he might do some Simpsons impressions for you.
Chris is a content marketing leader at GE Digital where they're bringing the Industrial Internet to life by connecting minds and machines. Chris brings years of content and digital marketing experience to a team of subject matter experts and PhDs to help the world's leading companies through their digital transformation. Before GE, Chris built an award-winning content and social team at Oracle Marketing Cloud. He's also led amazing marketing campaigns at Compendium (and was acquired by Oracle), Red Hat, and Bandwidth.
Research Analyst, Marketing Effectiveness & Strategy | Aberdeen Group @Amoravick
Andrew is responsible for investigating and identifying the tools, tactics, and trends that set top-performing marketers apart from their peers. Recognized as an influential marketer in the realms of content marketing and social media, and having built up Aberdeen’s marketing publication, CMO Essentials, to be among the top B2B marketing blogs, he has a proven track record as a successful marketing practitioner.
Amanda is senior manager of AppExchange Content and Community at Salesforce. She has a content marketing and community management background, and has worked in account management for interactive and full service advertising agencies. She is a conference speaker, published author, a social media professor, and has won multiple marketing awards. She is passionate about content marketing, social media marketing, community management, and border collies.
Lee is the CEO of TopRank Marketing, a digital marketing agency serving companies like McKesson, Dell, and LinkedIn through an attract, engage, and convert model for growing brand visibility, community, and revenue online. He authored Optimize and publishes #1 ranked content marketing blog, marketingblog.com. He’s been cited by numerous publications for his B2B marketing expertise and speaks on the integration of content, social, and search.
Hally is a technology marketing leader based in San Francisco, CA. As senior product marketing manager at Marketo, she is focused on the company’s enterprise go-to-market strategy and leads emerging enterprise initiatives for both B2B and B2C marketers. Prior to Marketo, she held marketing positions at several Boston-area technology organizations.
Joe is the founder of the Content Marketing Institute, author of four books on content marketing, and will never be found outdoors without the color orange on.
Social Media Marketing Manager | Deloitte Services LP @turnroach
Turner is a social media marketing manager and program manager of Deloitte’s employee advocacy program. Turner has spent more than five years leading social media initiatives across Deloitte, and has been involved with employee advocacy on the ground floor as one of the initial Ambassadors enrolled in the program. In addition to driving the strategy behind Deloitte’s initiative, he leads a team of content managers who run the daily operations of the program.
Paul is founder and CEO of PR 20/20, a Cleveland-based inbound marketing agency; author of The Marketing Performance Blueprint and The Marketing Agency Blueprint; and creator of Marketing Score and Marketing Agency Insider.
Director of Optimization | Digital Marketer @jtrondeau
Justin runs all of the optimization campaigns at Digital Marketer. He is a data driven marketing evangelist with a specialty in optimization via data analysis and split testing. He has provided hands-on training to several fortune 500 companies, in addition to working closely with a number of Boston-based ecommerce companies. Justin has made it his mission to educate marketers about optimization and to get them to "test smarter, not harder."
Maribeth is a veteran, award winning B2B marketer fascinated with cracking the code of what makes customers engage, buy from, and champion a brand. With more than 15 years of experience leading strategic planning and change for all aspects of marketing, Maribeth was a true OG content marketer* long before content marketing was cool. *“those tru gangstas from way back in the day that jacked ya and left nothing but you boxers and socks” (per Urban Dictionary).
Founder and CEO, | IMPACT Branding & Design LLC @BobRuffolo
Bob is the founder & CEO of IMPACT Branding & Design, a top-tiered HubSpot partner agency helping clients succeed with inbound marketing education, services, and web design. IMPACT’s known for the quality content they publish and the results they generate for clients, but it hasn’t always been this way. In the early years, IMPACT grew despite poor leadership and hiring decisions that led to frustrated clients, unhappy employees, and turnover. IMPACT turned this all around by making some major changes. Now, Bob’s on a mission to share the lessons learned to help agency leaders avoid making the same common mistakes IMPACT made.
Ed is a modern marketing devotee, technology evangelist, and commerce accelerator. He's earned numerous promotions and awards for his ability to ask the right questions, listen intently, offer up solutions to real-world problems, and effectively lead meaningful change. Since November 2007, Ed's contributions in the advancement of technology and business networks are delivering many impactful outcomes for clients. His current marketing leadership role at Elemica is a confirmation of his ability to expertly facilitate a buyer’s journey—enabling them to overcome complex challenges and become supply chain heroes.
Yoav is CEO and co-founder of Uberflip, guiding the strategic vision and direction of the company, and ensuring the user experience consistently delights customers. With over a decade of experience in product development and marketing, he knows what customers want and consistently delivers. He is also a powerful speaker, advisor, and thought leader in the technology space.
Global Chat Program Manager | SAS Institute @deanshaw
As global chat program manager for SAS, Dean leads SAS’ Chat Program that, in addition to maintaining ridiculously high CSAT scores, also acts as a lead generation and chat analytics machine. Dean began his digital marketing story with americangreetings.com at a time when Herman Miller chairs and foosball tables defined you as viable venture capital target. He continued on to the mobile industry with Motricity when the StarTAC was the coolest mobile device on the planet. Following that, acted as a digital analyst at SAS capturing the impact of web, mobile, and social media on the digital experience. He also measures everything as though his life depended on it.
In 2001 and fresh out of college, Marcus began his first business with two friends—installing swimming pools out of the back of a beat-up pickup truck. Nine years later, and with the help of incredible innovations through inbound and content marketing, his company overcame the collapse of the housing market and became one of the largest pool installers in the US and currently has the most visited swimming pool web site in the world… River Pools and Spas. In 2009 Marcus started his sales/marketing/and personal development blog—The Sales Lion. The blog has become synonymous with inbound and content marketing excellence and has been featured in multiple industry publications, including the New York Times where he was referred to as a “web marketing guru.”
Executive Director of Marketing Communications | Spiceworks
Jen is the executive director of marketing communications at Spiceworks (more commonly known around the office as the “Exec Brand Muse”), where she’s responsible for the essence of the Spiceworks brand. Jen joined the company in 2006 and has been helping to create and evolve the company’s brand and marketing efforts ever since. Before Spiceworks, she held multiple marketing positions at companies like pcOrder.com and Motive, and ran a full spectrum of online and offline marketing programs and events as an independent marketing consultant. Her passion about the interplay of culture and brand has led to her mentoring of others to help them understand that best brands aren’t contrived based on who you want to be; they flow directly from who and what you truly are and believe culturally.
Chief Creative Officer and Co-Founder | Contently @shanesnow
Shane is an award-winning journalist and entrepreneur, and the best-selling author of Smartcuts: How Hackers, Innovators, and Icons Accelerate Success. He is the chief creative officer of Contently, which he co-founded in 2010 with the mission of "building a better media world." Shane's writing has appeared in Fast Company, Wired, The New Yorker, and dozens more top publications. He's been called a “Wunderkind" by The New York Times, a “Digital Maverick" by Details, and his work “Insanely addicting" by GQ.
Mathew is head of thought leadership for B2B marketing at Salesforce.com. Listed as Top 10 most influential B2B marketing thought leaders by Onalytica, and Top 5 Marketers Under 30 by Technology Association of Georgia, he is a new breed of marketer both digital and social. He writes for Clickz.com on marketing automation and has been featured in publications such as Marketing Automation Times, Moz, Mashable, DemandGen Report, Marketing Sherpa, and is the author of Marketing Automation for Dummies.
As CMO at Skyword, Tricia is responsible for elevating the company’s overall marketing initiatives and creating growth strategies to continue to fuel Skyword’s explosive growth. Most recently, she served as senior director of divisional marketing at RSA, The Security Division of EMC. A seasoned professional with a track record of tremendous success in building smart and effective marketing strategies, Tricia has helped companies create new industry categories, build industry-guiding thought leadership programs, and gain competitive advantage through succinct and consistent communications.
Social Media Consultant and Speaker, Social Media Consultant @andreavahl
Andrea is a social media consultant and speaker and is the co-author of Facebook Marketing All-in-One for Dummies. She was the community manager for Social Media Examiner and was named 50 Favorite Online Influencers of 2014 on Entrepreneur.com. She also uses her Improv comedy skills to blog as a slightly cranky character, Grandma Mary – Social Media Edutainer .
Tim is a comedy writer, producer, and Webby Honoree. He studied improv under Amy Poehler at the Upright Citizens Brigade at NYC, and has worked on SNL, Conan, and The Onion Sports Network. He uses humor and storytelling to simplify complex messages and help brands such as IBM, Cisco, and FedEx be treated like regular people.
Part "idea whisperer," part message strategist, and part presentation coach, Tamsen helps people and organizations like Verizon, State Street Bank, Ericsson, Johnson & Johnson, and Disney find and communicate the power of their ideas. She is the executive producer of TEDxCambridge and the CEO and founder of Strategic Speaking, a presentation strategy company. In former lives, she worked in both agencies and at nonprofits heading up brand, marketing, and fundraising communication strategy, along with a brief but enduring turn as a change management consultant. She was a reluctant marathoner; is a winning ballroom dancer (in her mind), and everything she knows about people, speaking, and change, she learned at Weight Watchers. True story.
Tom is vice president of strategy for Edison Research and specializes in drawing insight from social media data. He has 20 years of experience researching technology usage, new media, and social networking, and is the principal author of studies including The Social Habit and Twitter Users in America.
Allen founded MarketingProfs in 2000 and continues to provide strategic direction for the company. He’s currently a Professor of Marketing at the University of Southern California. Prior to MarketingProfs, he served as a professor at Stanford University and a member of the technical staff at Bell Labs. His research and consulting expertise is in the marketing of high technology products and internet marketing. He has consulted with leading technology companies, including Texas Instruments, Intel, IBM, and Hughes Space and Communications. He also teaches mindfulness in companies at InsightLA.
Nick is chief brand strategist at Brand Driven Digital, where he helps build better brands at organizations of all sizes — from small businesses to Fortune 500 companies to the President’s Jobs Council. He’s also the author of Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. An in-demand speaker at conferences throughout the world, he also teaches branding and marketing at the University of Iowa and hosts the popular On Brand podcast.
Most comfortable creating marketing that’s a bit outside the comfort zone, Julie’s career is rooted in the stories we all have to tell — from journalist to agency partner, she’s never lost touch with the impact of sharing a powerful story. And with the state of marketing today, it’s intelligent stories that motivate leads. (Yes, leads. Don’t talk to Julie unless you have business outcomes on the brain.) For 22 years agency-side, her marketing, creative, and content strategies have helped build brand and drive demand for companies big and small including Adobe, Xerox, Google, Sage, and Hyland.
Life & Leadership Coach | Coach.Discover.Grow. @heathercdg
Heather is the owner of Coach.Discover.Grow., a growing coaching and consulting firm. She has a master's degree in Adult Learning and Professional Development and is a Certified Professional Life Coach (CPLC). Her love of all things learning keeps her busy. She is currently focused on life and leadership coaching for women, and consulting in the field of instructional design and delivery. Heather is a fun and energetic speaker with 15 years' experience designing and delivering instruction.
Brandon is a Video Production Manager for Snagajob. Brandon’s work is all about learning something new everyday. He directed and produced videos for Advance Auto Parts for three years before joining Snagajob two years ago for the creative energy and passion. His first hourly job was as a cook at Buffalo Wild Wings. In his spare time, he enjoys hiking, biking, traveling and brewing kombucha.