MarketingProfs B2B Forum 2023

Allen Weiss

Founder & CEO
MarketingProfs
@allenweiss

Allen is the founder and CEO of MarketingProfs. Over the years he has worked with high-tech companies including Texas Instruments, Informix, Vanafi, and EMI Music Distribution to position their products. He’s developed a rigorous approach to ensure positioning is defensive in a competitive environment.

Allen has taught mindfulness classes for the past 14 years, and his “Basics of Mindfulness” class at InsightLA was noted as the Best in Los Angeles by Los Angeles Magazine.


Sessions

The Brand Benefits Playbook

Sponsors That Change the Game

Title

Knak

Platinum

Agorapulse
BlueOcean
Printfection
Uptempo
Validity
Vidyard

Gold

Act-On
CONTENTgine
Cvent
Letsignit
Litmus
Momentive
Onalytica

Partners

American Marketing Association
Rep Cap

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MarketingProfs B2B Forum

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