Lunch & Learn: Thursday Oct 20

Thursday 12:30pm-1:15pm | Marina Ballroom I

Beyond the Account List: How You Can Use Data to Drive Your Account-Based Marketing Program

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In the past few years, the importance of harvesting data has been emphasized by the world’s leading B2B marketers. But, how do you use this data to create the most effective marketing programs? In 2016 it has become the leading factor for gaining better insights on your audience. The right mix of data for your ABM efforts can help you build and supplement your account lists, and define your content strategies.

You will learn:

  • How the right data can fuel your account based marketing tactics
  • How to engage the right prospects at the right time
  • How ABM can help you optimize all of your integrated marketing efforts 

Speaker:

Sonjoy Ganguly, SVP Product Management | Madison Logic
Sonjoy joined Madison Logic a year and a half ago, as the SVP product management, bringing over 20 years of veteran product management executive experience with an extensive background in the media, financial, and professional services industries. Sonjoy was most recently employed by Deloitte & Touche, managing the definition and execution of new product strategies to identify and cultivate new ways the firm’s practices and its clients can adopt new technologies to create innovative, market leading solutions at scale. Prior to Deloitte, Sonjoy’s extensive background includes leading Xaxis’ Programmatic, DMP and Search platforms, Doubleclick’s Rich Media, Mobile and Video platforms, Accenture’s Live and On-Demand Streaming Video platform, as well as the definition and growth of product management organizations for companies like TheLadders.com and Donovan Data Systems.


Thursday 12:30pm-1:15pm | Marina Ballroom II

Ten Marketing Automation Tips

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Marketing Automation gives businesses of all sizes the ability to reach more prospects and nurture them to conversion with an ease never known before. But like any technology, if it isn’t used well, you will never realize it’s full potential. Join us for this session to discover how Salesforce Pardot uses our own system and what we’ve learned about successful automation over the years. You’ll learn what marketing automation strategies have allowed us to scale our efforts and drive business growth and how marketing automation can work throughout the entire lifecycle of your business, from startup to enterprise.

You will learn:

  • How to plan, build, and execute a variety of marketing campaigns
  • How marketing automation can help you achieve your marketing goals           
  • Tips for successful that you can implement right after this session

Speaker:

Ryan Johnston, Senior Manager Demand Generation | Pardot Salesforce
Ryan joined the Pardot team in 2011 and was the second marketing team hire. After seeing the company through two acquisitions, both ExactTarget and Salesforce, Ryan understands the ins and outs of successfully growing a marketing team and scaling campaign efforts. He is currently senior manager, demand generation for Pardot, and leads a team focused on marketing-driven revenue.


Thursday 12:30pm-1:15pm | Marina Ballroom III

Eight Delicious Ways to Use Video Marketing to Feed Your Demand Engine

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As a modern marketer, you know that video needs to be a key part of your content and demand gen recipes. As an appetizer, main course or delicious dessert, video works at every stage of the buying feast to help you connect with more prospects and satisfy their hunger for education, entertainment, and inspiration. But what are the key ingredients of a successful video marketing strategy? What types of videos really work at each stage of the B2B buying journey? Grab your forks and loosen your belts as we share a full course meal of video marketing inspiration, topped with practical ideas for how to generate more leads and qualify more buyers without breaking  your budget.

Speaker:

Tyler Lessard, CMO | Vidyard
Tyler is the CMO at Vidyard. Driving corporate marketing and business development, he's passionate about helping brands better use and measure the performance of their video marketing assets.


Thursday 12:30pm-1:15pm | Marina Ballroom IV

Every Second Matters: Why Marketing Automation Should Be Your BFF

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40,000 Google searches happen every second, 340,000 tweets are sent every minute, five Exabyte’s of content are created each day. These are just a few examples of how much and how quickly data is spread around us. It’s about time you asked yourself, “can I, as a marketer, keep up with this?" This session will help you answer that question and many more!

You will learn:

  • How marketing automation can help you extract the right data
  • How to use data to create true value in your marketing programs
  • How to maximize your time with marketing automation

Speaker: 

Magdalena Ciszewska, Head of Marketing Strategy | GetResponse
Magdalena manages the brand’s global image. She has over 15 years of experience working for international advertising agencies like Saatchi & Saatchi, Publicis Chemistry London, and Ogilvy Dublin. Although she has extensive expertise in integrated marketing, she's dedicated her career to online marketing. She is a firm believer that new technologies and the online environment carry a wealth of opportunities that will drive future integrated marketing strategies.