Marketers Off-The-Clock Antics

Great conference experiences aren't just about the classroom. What makes a conference something more—what makes a lasting impression—are the moments. Moments that are built on relationships, on heart and soul, on quirky creativity, and extending inspiration beyond the session room walls. Here's just a few hints of what we have planned for #mpb2b in 2018:


Tuesday (Pre-Conference Activities)


Mindfulness With MarketingProfs CEO Allen Weiss
1:00pm-2:00pm (also available Wednesday and Thursday mornings)

The documented benefits of mindfulness training include improving workplace effectiveness, promoting happiness, reducing stress, and aiding creativity.  Leadership abilities are also enhanced by increasing emotional intelligence and improving the ability to master emotions, which leads to more productive collaborations and effective leadership.

Join Allen Weiss, CEO and founder of MarketingProfs, to discover first hand the life-altering effects of mindfulness training. You’ll learn what what mindfulness is and you’ll have an opportunity to practice various types of mindfulness meditation, preparing you mentally and physically for the conference ahead. 


Breaking the B2B Ice
3:00pm-4:00pm

Are you traveling solo or are you a newbie to MarketingProfs B2B Forum? A little anxious, and maybe even slightly nervous about what to expect?  Then you won't want to miss this kick-off event. Join MarketingProfs chief content officer, Ann Handley, and the #mpb2b event team as they take you through the ins, the outs, and all the in-betweens of the conference so you can make the most of your time with us. You'll also be able to connect with other solo travelers and newbies so you don't have to go it alone. Space is limited: first come, first served.


Speed Networking
4:00pm-5:30pm

Are you coming to B2B Marketing Forum solo? Do you want to meet new people you haven’t met before?
Are you looking for new partners, clients, or hires? Do you want to connect with a friendly face at the beginning of the conference? If you answered “YES!” to any of these questions, this 45-minute speed networking is for you! 

At this fun, casual event, you’ll meet marketing peers — for 3 minutes at a time. Say hello, tell your story, learn about someone new, exchange business cards or Twitter handles, and then move to your next marketing match. 


Welcome Home Reception | Pose Rooftop Lounge
5:30pm-7:00pm

Because meeting up with our favorite marketers feels like coming home to us, we want you to feel the same. Join us on Tuesday evening as we kick off our 14th annual MarketingProfs B2B Forum with a Welcome Home reception. This will be the perfect chance to get settled in, nosh on some light apps, partake in libations, start building (or meet up with) your squad, and get pumped for the learning and inspiration to come. 


Wednesday (Conference Day One)


Mindfulness With MarketingProfs CEO Allen Weiss | 7:30am—8:30am
(also available Thursday morning )

The documented benefits of mindfulness training include improving workplace effectiveness, promoting happiness, reducing stress, and aiding creativity.  Leadership abilities are also enhanced by increasing emotional intelligence and improving the ability to master emotions, which leads to more productive collaborations and effective leadership.

Join Allen Weiss, CEO and founder of MarketingProfs, to discover first hand the life-altering effects of mindfulness training. You’ll learn what what mindfulness is and you’ll have an opportunity to practice various types of mindfulness meditation, preparing you mentally and physically for the conference ahead. 


Breakfast Roundtables (Speaker Led)
7:45am-8:30am

Grab a cup of jo, pick your topic, and enjoy conversation with an industry expert and your peers.


B2B Neighborhood Block Party
5:30pm-7:00pm | B2B Neighborhood

After your first full day of learning, head on down to the B2B Neighborhood because we’re throwing a good, old-fashioned block party! That’s right, mingle with your neighborhood friends in the gardens, taking a moment for a photo opp on the swings, while noshing on block party staples such as watermelon and sliders. And what’s a block party without lawn games? Luckily you still have plenty of time left to get practice your ladder golf and cornhole throwing skills!


Thursday (Conference Day Two)


Fun Run
7:00am-8:00am

Does the thought of running along the Potomac get you pumped? Great. Lace up your running shoes and join your new marketing besties (and fellow running enthusiasts) for a fun morning run to get you energized for another day of learning. 


Mindfulness With MarketingProfs CEO Allen Weiss
7:30am—8:30am

The documented benefits of mindfulness training include improving workplace effectiveness, promoting happiness, reducing stress, and aiding creativity.  Leadership abilities are also enhanced by increasing emotional intelligence and improving the ability to master emotions, which leads to more productive collaborations and effective leadership.

Join Allen Weiss, CEO and founder of MarketingProfs, to discover first hand the life-altering effects of mindfulness training. You’ll learn what what mindfulness is and you’ll have an opportunity to practice various types of mindfulness meditation, preparing you mentally and physically for the conference ahead. 


Profschella
Thursday 5:45pm-7:00pm | B2B Neighborhood

Festival season isn’t over yet! Throw on your vintage rock & roll t-shirt, and maybe a little fringe, and join us for the B2B marketing festival of the year. There will be music. There will be corndogs and donut holes. There will be beer. Wander around the grounds getting to know your fellow festival-goers then chill out in a teepee or adirondack chair and listen to the sweet tunes.


B2B After Dark | Bobby McKeys
8:00pm-10:30pm

The regular conference sessions have adjourned. Your head is swimming with excitement as you prepare to take all the smarts you’ve learned to make what once seemed impossible, possible. But before you set out to conquer the world, join us for a close out bash, complete with cocktails, all your B2B friends, and dueling pianos!


Friday (Workshop Day)

Yoga With Marketers
7:00am-7:30am 

Downward dog, warrior one, child’s pose. You don’t have to give up your practice just because you’re on the road. Wake up early and join your fellow yogi marketers for a half hour of stretching and yoga.