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Marketers Off-The-Clock Antics

Great conference experiences aren't just about the classroom. What makes a conference something more—what makes a lasting impression —are the moments. Moments that are built on relationships, on heart and soul, on quirky creativity, and extending inspiration beyond the session room walls. Here's just a few hints of what we have planned for #mpb2b in 2016:


Tuesday 5:30pm-8:00pm | M.J. O’Connor’s/City Bar, Westin Lobby

Because meeting up in Boston for B2B Marketing Forum feels like coming home to us, we want you to feel the same. Join us on Tuesday evening as we kick-off our 10th Annual B2B Marketing Forum with a Welcome Home reception at MJ O'Connor's. This will be the perfect chance to get settled in, start building (or meet up with) your squad, and get pumped for the learning and inspiration to come.


Wednesday 7:30am-8:15am | The B2B Underground, Galleria

Are you coming to B2B Forum solo?
Do you want to meet new people you haven’t met before?
Are looking for new partners, clients, or hires?
Do you want to connect with a friendly face at the beginning of the conference?

If you answered “YES!” to any of these questions, this 30-minute speed networking over breakfast is for you! 

At this fun, casual morning event, you’ll meet marketing peers -- for 3 minutes at a time. Say hello, tell your story, learn about someone new, exchange business cards or Twitter handles, and then move to your next marketing match. 


Hosted by:



Wednesday 5:15pm-7:15pm | The B2B Underground, Galleria

After your first full day of learning, help us celebrate our 10 year Birthiversary with a raging Hullabaloo. How do you celebrate an anniversary? CAKE, of course! Plus, give-aways and plenty of surprises.

If you were hoping for a night out on the town, you're in luck. The party will wrap up in time for you to grab some of your marketing besties and head out for dinner, strolling, or whatever you have on your Boston bucket list.


Thursday 6:45am-7:45am | Meet in the Westin Lobby

Does the thought of running by the sea on a crisp, autumn morning sound amazing? Great. Lace up your running shoes and join your new marketing besties (and fellow running enthusiasts) for a fun morning run to get you energized for another day of learning. 

Sponsored by:



Thursday 7:00am-8:00am | Marina Ballroom

You had a jam-packed first day and could use a little time to get centered. Join Allen Weiss, CEO and founder of MarketingProfs, to learn what mindfulness is and ask questions about this popular practice. You'll also have an opportunity to practice various types of mindfulness meditation, preparing you mentally and physically for your busy day of sessions ahead. 

The documented benefits of mindfulness training includes improving workplace effectiveness, promoting happiness, reducing stress, and aiding creativity.  Leadership abilities are also enhanced by increasing emotional intelligence and improving the ability to master emotions, which leads to more productive collaborations and effective leadership. Join us to discover first hand the life-altering effects of mindfulness training.


Thursday 5:30pm-7:30pm | The B2B Underground, Galleria

You got it, this is going to be the absolute wurst. Join us in the exhibit hall to mingle with your B2B buddies, play some ultra cool games (pool, anyone?),  and (you guessed it.) nosh on some delicious bratwurst and frothy beers. If you're not the brat/beer kind, don't worry, we'll have plenty of other goodies for you to enjoy.


Thursday 7:30pm-10:00pm | Laugh Boston, Westin Lobby

Are you ready to get your laugh on? Get your fun on? This year B2B After Dark is staying at the Westin, so all you have to do is grab your party pants (elastic waist bands allow for more hearty laughter), and meet us at Laugh Boston. It's a comedy club, sure, so there will be comedy, but NOT just your typical comedy. And after the entertainment ends, it's your turn to entertain (if you so desire). Hint: you may want to practice belting out your favorite 80's ballad. 

Sponsored by:



Friday 7:00am-8:00am | Marina Ballroom

Downward dog, warrior one, child’s pose. You don’t have to give up your practice just because you’re on the road. Wake up early and join your fellow yogi marketers for an hour of balance and renewal. 


Friday 7:15am-8:30am | Meet in Westin Lobby

If you'd like to see Boston from a new angle, you won't want to miss this. Join video pioneer, book author, and angel investor Steve Garfield on an early morning photo walk through Boston’s beautiful Seaport District.

Sponsored By:



Friday 12:45pm-2:00pm | Birch Bar, Westin Lobby

Don't shed a tear quite yet. Join your squad at the Birch Bar to reminisce about all you learned, all you loved, and all the ways you are going to build your marketing, your career, and your relationships to last. Exchanging of hugs and contact info is recommended, but not required.