Marketers Off-The-Clock Antics

Great conference experiences aren't just about the classroom. What makes a conference something more—what makes a lasting impression—are the moments. Moments that are built on relationships, on heart and soul, on quirky creativity, and extending inspiration beyond the session room walls. Here's just a few hints of what we have planned for #mpb2b in 2017:

breaking the b2b ice

Tuesday 4:45pm-5:30pm | Pavilion

Are you traveling solo or are you a newbie to MarketingProfs B2B Marketing Forum? A little anxious, and maybe even slightly nervous about what to expect?  Then you won't want to miss this kick-off event. Join MarketingProfs chief content officer, Ann Handley, and the #mpb2b event team as they take you through the ins, the outs, and all the in-betweens of the conference so you can make the most of your time with us. Also, you'll be able to connect with other solo travelers and newbies so you don't have to go it alone. Space is limited: first come, first served.


Tuesday 5:00pm-7:30pm | M.J. O’Connor's, Westin Lobby

Because meeting up in Boston for B2B Marketing Forum feels like coming home to us, we want you to feel the same. Put on your comfiest clothes (PJs welcome) and join us on Tuesday evening as we kick off our 11th Annual B2B Marketing Forum with a Welcome Home reception at M.J. O'Connor's. This will be the perfect chance to get settled in, start building (or meet up with) your squad, and get pumped for the learning and inspiration to come. 


Wednesday 8:00am-8:45am | B2B Underground, Galleria

Are you coming to B2B Marketing Forum solo?
Do you want to meet new people you haven’t met before?
Are you looking for new partners, clients, or hires?
Do you want to connect with a friendly face at the beginning of the conference?

If you answered “YES!” to any of these questions, this 45-minute speed networking over breakfast is for you! 

At this fun, casual morning event, you’ll meet marketing peers -- for 3 minutes at a time. Say hello, tell your story, learn about someone new, exchange business cards or Twitter handles, and then move to your next marketing match. 


Profstock: peace, music, and b2b

Wednesday 5:15pm-6:45pm | B2B Underground, Galleria

After your first full day of learning, throw on your grooviest bell bottoms, fringe vests, and headbands because we're taking the VW time-machine bus back to the 60s. There will be music of the era, festival food and beverages, plus plenty of B2B love.

If you were hoping for a night out on the town, you're in luck. The party will wrap up in time for you to grab some of your marketing besties and head out for dinner, strolling, or whatever you have on your Boston bucket list.


Thursday 7:15am-8:30am | Meet in Westin Lobby

If you'd like to see Boston from a new angle, you won't want to miss this #mpb2b favorite. Join video pioneer, book author, and angel investor Steve Garfield on an early morning photo walk through Boston’s beautiful Seaport District.

Sponsored By:



Thursday 7:30am-8:30am AND Friday 7:15am-8:15am

You had a jam-packed day of learning and could use a little time to get centered. Join Allen Weiss, CEO and founder of MarketingProfs, to learn what mindfulness is and ask questions about this popular practice. You'll also have an opportunity to practice various types of mindfulness meditation, preparing you mentally and physically for your busy day of sessions ahead. 

The documented benefits of mindfulness training includes improving workplace effectiveness, promoting happiness, reducing stress, and aiding creativity.  Leadership abilities are also enhanced by increasing emotional intelligence and improving the ability to master emotions, which leads to more productive collaborations and effective leadership. Join us to discover first hand the life-altering effects of mindfulness training.

Sponsored by:


A Taste of fall

Thursday 5:30pm-7:00pm | B2B Underground, Galleria

There's a crisp chill in the air and the leaves are turning all sorts of beautiful. The sweet smells of cinnamon and spice beckon. Get yourself down to B2B Underground to sip on cider and indulge in apps that highlight this glorious time of year, all while mingling with your fellow B2B marketers and sponsors.


Thursday 7:00pm-10:30pm | Laugh Boston, Westin Lobby

Back by popular demand: it's time to let your inner rockstar shine! Yep, Karaoke night was so amazing last year, that we had to bring it back. Team up with your new B2B friends or hit the stage solo, sing us some Piano Man or rock it out with Britney Spears—no matter your music preference or your skill, this night is guaranteed to be UNFORGETTABLE. Plus, B2B After Dark is staying at the Westin, so all you have to do is grab your party pants and walk a short distance through the hotel to Laugh Boston. 


Friday 7:00am-8:00am 

Downward dog, warrior one, child’s pose. You don’t have to give up your practice just because you’re on the road. Wake up early and join your fellow yogi marketers for an hour of balance and renewal. 


Friday 7:00am-8:00am | Meet in the Westin Lobby

Does the thought of running by the sea on a crisp, autumn morning sound amazing? Great. Lace up your running shoes and join your new marketing besties (and fellow running enthusiasts) for a fun morning run to get you energized for another day of learning. 


Friday 12:45pm-2:00pm | Birch Bar, Westin Lobby

Don't shed a tear quite yet. Join your squad at the Birch Bar for a nibble and a drink while you reminisce about all you learned, all you loved, and all the ways you are going to build your marketing, your career, and your relationships for a future in the making. Exchanging of hugs and contact info is recommended, but not required.