Thursday 2:00PM - 3:00PM

Smarter Content Distribution: Three Ways to Systematically Rise Above the Noise

Speaker: Mathew Sweezey, Evangelist  Pardot

Modern content distribution hinges on a mix of paid and organic methods, combined with an in-depth understanding of consumer behaviors. In this session, we’ll look at the latest consumer research, as well as interviews with some of the brightest minds in consumer behavior, to help you set the foundation for increasing the reach of your B2B content efforts. We'll look at what content hits the mark and then dig into forward-looking techniques (organic micro actions and paid psychographic targeting) to amplify its value.

If you’re responsible for content marketing strategy, looking to drive more value from your existing content, or want to learn how to maximize your content marketing efforts in the future, this session is for you.

At the end of this session you will be able to:

  • Identify your amplifiers and motivate them to action
  • Understand the value of micro-actions for amplification
  • Combine organic and paid content for optimal exposure