Wednesday 3:00PM - 4:00PM

Advanced Analytics & Optimization: How Writers Can Use Data to Research and Rank

Speaker: Andy Crestodina, Co-founder  Orbit Media

You may be one of the best marketing writers in the universe, but if you aren’t optimizing your content for search engines (and readers), it’s quite possible that nobody will ever read it. Join us for this exciting session—guaranteed to to forever change your approach to writing.  

First, we’ll confirm that your analytics is setup properly for traffic, conversions, and team collaboration. Then, we’ll measure the performance of traffic sources and specific pieces of content to discover which topics and pages outperform the rest. Finally, we’ll build our content specifically to outrank the competition. We’ll win by creating the best piece of content on the internet and indicating its relevance using “semantic SEO.”

At the end of this session you will be able to:

  • Use data to reveal which topics your readers love most
  • Improve quality of content for both search robots and human readers
  • Implement tricks and tools for measuring ROI
  • Improve both rankings and content quality using Google search results
  • Find what questions your audience are asking...and which competitors are answering
  • Use analytics to see which articles are almost at that tipping point
  • How to future-proof your rankings by targeting topics, not keyphrases