Wednesday 10:45AM - 11:45AM

What You Don’t Know About SEO Ranking Factors CAN Hurt You: The Most Important SEO Ranking Factors Today in B2B

Speaker: Janet Driscoll Miller, President & CEO  Marketing Mojo

Mobile-friendliness. Site speed. Schema. There are many supposed ranking factors for SEO, and they’re always changing. Which ones matter most, especially for B2B? In this session, we’ll cover the most important SEO ranking factors today—some that may be more impactful than you’d expect. We’ll also share case study data for various factors. And you’ll discover what tools you need to measure these factors and monitor for problems.

At the end of this session you will be able to:

  • Determine which ranking factors are the most important and which have diminished value
  • Apply tools to measure these factors and assess if they’re in good shape on your site
  • Monitor your site for issues and potential red flags