Thursday 3:15PM - 4:15PM

Kickstart Your Influencer Marketing Like a Pro: What SAP Gained By Scaling Influencer Relationships  

Pierre-Loic Assayag, CEO
Jim Dever, Vice President, Influencer Marketing, Global Audience Marketing | SAP

Face it: your audience is ignoring you. People don't trust brands, they trust other people.

So, as a marketer, how do you catch the attention of your audience in an authentic way? You turn to influencers. By working with the voices your community already loves you position your brand to not only be noticed, but trusted.

Learn how to kickstart your influencer marketing, and then scale it through long-term influencer relationships. SAP and Traackr will take the stage to share their influencer marketing story. We’ll reveal how SAP has seen successful in working with influencers and the dos and don’ts they’ve picked up along the way. 

Whether you've already launched an influencer marketing strategy or are still struggling to identify who your influencers are, this session is for you.

At the end of this session you will be able to:

  • Understand why traditional advertising methods are no longer enough for modern marketers
  • Integrate influencer marketing into your current marketing strategy
  • Measure influencer marketing success
  • Apply how SAP scales influencer marketing through long-term relationships