Content Marketing Strategy For Any Size Budget
Speaker: Michael Brenner, CEO — Marketing Insider Group
Producing content when you have a big budget is easy. Producing the right content for your audience on any budget is the tough part. How do you find the resources and the budget to execute a content marketing strategy that drives the business forward?
In this session, we will share with you a 7-step framework any business can use to create a successful content marketing strategy. We'll outline a roadmap you can follow to reach, engage, and convert new buyers without breaking the bank. And we'll share 17 tips to deliver on your content marketing strategy goals on any size budget.
At the end of this session you will be able to:
- Tap into the expertise of employees, customers, and executives with little effort
- Repurpose content "like a boss," or at least more like a journalist
- Use tricks for interviewing thought leaders to turn their great ideas into content that converts