Create, Connect, and Optimize Through Storytelling: The New Formula For Content Success
Speaker: Shane Snow, Chief Creative Officer and Co-Founder | Contently
Nearly 80 percent of marketers plan to create more content this year than they did last year, but most are doing so without any documented strategy and are not clear on what content success looks like within their organization. This amounts to publishing for the sake of publishing, which is like washing a rental car. You could do it, but why?
In this session, we’ll reveal the underlying framework that great storytellers throughout history have used to build relationships through content. You’ll discover that by employing this framework with today’s technology, you can accelerate your marketing success. You’ll also learn how leading organizations are adopting a content methodology—a process to continuously improve the effectiveness of a company’s content across the enterprise.
If you’re an experienced marketer who’s concerned that your organization’s content marketing isn’t as effective as it could be, this talk is for you.
At the end of this session you will be able to:
- Understand why a content methodology has become critical to modern enterprises
- Follow examples from leading organizations who are developing a culture that facilitates the creation of great content
- Implement a step-by-step guide to developing a content methodology
- Develop a framework for continuously improving a brand’s content over time