Thursday 11:15AM - 12:15PM

Content Marketing in the Machine Age: Tools and Techniques to Make Your Content More Automated and Intelligent

Speaker: Paul Roetzer, Founder and CEO  PR 20/20

Artificial intelligence is getting smarter, faster and cheaper, bringing the disruptive power of machine learning and cognitive computing to the marketing industry. Many tasks commonly performed by marketers are being computerized.

This session is an exploration of what's possible as algorithms and artificial intelligence rapidly advance the industry. Attendees will leave inspired by a collection of case studies, and armed with an array of readily available technologies that marketers can use to make their content more automated and intelligent.

At the end of this session you will be able to:

  • Understand what the disruption of other industries can teach us about the inevitable impact artificial intelligence will have on the marketing industry.
  • Know what marketing technology companies are leading the way in advanced automation, predictive analytics, and machine-generated content.
  • Apply new technologies and processes to make your content marketing more efficient and effective.