Different Is Easy, Better Is Harder: Marketing Innovation Done Right
Speaker: Ja-Naé Duane, Managing Partner, Innovation — Revolution Factory
*Advanced! This session is designed for marketers with at least three years of executive experience.
Raise your hand if you've heard a well-meaning executive say something like, "Can't you just create a cool campaign? You know ... like Apple?"
Ugh. At least you're in good company, because we've all been there.
Few people really understand how marketing innovation works, let alone how to repeat it. That's where this session comes in. We'll separate fact from fiction and learn how to build to last with a framework for your marketing that delivers consistent results. Start going beyond being different and create marketing innovations that do more than mimic your competitors.
At the end of this session you will be able to:
- Create a marketing innovation framework based on prior case studies
- Use innovation to drive your voice of the customer
- Identify tools to support marketing innovation in your organization