Thursday 2:00PM - 3:00PM

From Modern Marketer to CMO to CEO

Margaret Molloy, Global CMOSiegel+Gale
Doug Bewsher, CEOLeadspace
Mary Ann Fitzmaurice Reilly, SVP Global BrandAmerican Express

The marketer's career path has drastically changed over the past few decades, along with the demands on marketers. So, what does it take to be a successful CMO or CEO  today? In this session, we’ll explore others experiences and give you advice on how to take the steps needed to move from marketing management to the C-Suite. You’ll discover essential areas of knowledge that will help you broaden your expertise and value. You’ll also get  advice on moving from managing a few directs to an entire organization, and learn actionable tips to help you advance your personal growth and career. This session is for marketers defining (or redefining) their career path.

At the end of this session you will be able to:

  • Execute practical tips to becoming a modern marketer, and know how to leverage that success on your path to leadership
  • Develop your personal brand internally and externally as your career progresses
  • Map out a career development path to follow on your own schedule, whether you want to be a CMO or CEO