Thursday 11:15AM - 12:15PM

Retain, Grow, and Activate: The Power of Lifecycle Marketing

Speaker: Hally Pinaud, Senior Product Marketing Manager — Marketo

Are you focused on driving new business? Of course you are. But, what happens after the deal is closed?

Acquisition is just the start of a customer’s relationship with you. In today's lifecycle marketing renaissance, marketers are looking for ways to boost loyalty, grow revenue through cross-selling, and reach new business by tapping into the power of customer advocates.

In this session, you'll discover how the most successful businesses create customer love that helps them retain, grow, and activate their customer base. Most importantly, you'll learn how you can do it at scale.

At the end of this session you will be able to:

  • Create a blueprint for driving revenue from both prospects and your existing customer base
  • Implement creative ways to get your customers to advocate on your behalf
  • Execute retention and cross-sell tactics that work