The Conversion Equations
Speaker: Oli Gardner, Co-founder — Unbounce
The future of conversion lies in the hands of a computer algorithm more brilliant, and artificially insightful than you or I will ever be. And it will tell the most beautiful story your website has never been able to tell.
The future of conversion is coming, and it’s so very close. But it’s not here yet.
In this session I’ll show you a website optimization framework called The Conversion Equations. These equations, and the interactive calculator tools I’ve created for you, represent the human side of the story. These are the things we can do right now to increase our conversion rates—and delight more customers— while feeding the algorithms that will shape the future of marketing.
At the end of this session you will be able to:
- Use rapid experimentation to improve the clarity of your value proposition
- Identify and fix design problems that are hurting conversions and disappointing your visitors
- Craft the perfect customer testimonial
- Improve the click-through rate of your video CTAs by 3x
- Understand brand new data that is lighting the path to conversion automation