How to Be Insanely Effective When You Don’t Have Enough Resources, Budget, or Time: Lessons from the Trenches
Speaker: Chris Moody, Content Marketing Leader — GE Digtal
Many of the best examples of marketing campaigns or content come from companies that have 10x more resources than the rest of us. But regardless of company size, you can still produce amazing campaigns. And ultimately, you want to produce marketing so successful that you'll get the resources, budget, or time you desire.
Join us for what promises to be one of the most entertaining and informative sessions in the history of sessions with extremely long titles. Chris has led award-winning marketing teams at startups and Fortune 100 companies with limited resources and he’ll share with you his experiences to teach you how to be insanely effective. You’ll discover how marketing efforts at GE Digital, Oracle, Compendium, and Bandwidth have been successful with teams ranging from two to five employees. You'll walk away with useful takeaways you can put into practice tomorrow — no matter your size or budget.
At the end of this session, you'll be able to:
- Document an effective content strategy in 1-2 pages
- Learn practical tips and tactics that produce measurable results
- Produce more leads and results with your marketing