Thursday 2:00PM - 3:00PM

How to Get Started with Demand Generation

Speakers: Tish Milllsap, Consultant — Demand Generation Consultancy
Mark Lange, Chief Marketing Officer —

You’ve got all the traditional marketing techniques down pat. But it’s time for your organization to expand, to think bigger.  It’s time to build and nurture prospects for the long-term. Yep, it’s time to think about creating a demand generation program. But doing so can seem daunting. Where do you begin? What are the necessary skills, tools, and processes needed to be successful?

Join us for this session to get the answers to all these questions and more. We’ll show you how a real-life marketing team went from never passing a lead to sales to implementing the processes and infrastructure for successful revenue-focused demand generation. Walk away with the knowledge and confidence to do the same in your organization.


At the end of this session you will be able to:

  • Understand the definition of demand generation and how it is different from traditional marketing
  • Recognize the key components of a strong demand generation function
  • Implement a “getting started” guide for building your own demand generation campaign