Friday 8:45AM - 9:45AM

Marketing Strategy: Avoid Getting Blindsided By Your Competition

Speaker: Allen Weiss, CEO | MarketingProfs

Do you like games?  How about the kind that offer you a look into your competitors’ game-plan?  Understanding your competitors’ strengths, weaknesses, and objectives can help you predict your competitors’ next move and give you the competitive advantage for long-term success.

This session will provide you with a 5-step approach to competitor analysis—from identifying the competition to gaining insight into the assumptions your competitors are making. You will walk away with valuable information to help you when develop a winning marketing strategy today.

At the end of this session, you’ll be able to:

  • Identify the sources of information marketers can gather to best understand their competitors
  • List the 5-step approach to competitor analysis
  • Understand how to identify your competitors strengths and weakness