Marketing Strategy: Avoid Getting Blindsided By Your Competition
Speaker: Allen Weiss, CEO | MarketingProfs
Do you like games? How about the kind that offer you a look into your competitors’ game-plan? Understanding your competitors’ strengths, weaknesses, and objectives can help you predict your competitors’ next move and give you the competitive advantage for long-term success.
This session will provide you with a 5-step approach to competitor analysis—from identifying the competition to gaining insight into the assumptions your competitors are making. You will walk away with valuable information to help you when develop a winning marketing strategy today.
At the end of this session, you’ll be able to:
- Identify the sources of information marketers can gather to best understand their competitors
- List the 5-step approach to competitor analysis
- Understand how to identify your competitors strengths and weakness