Marketing Technology for the Rest of Us: Run Marketing So You Can Do More Marketing
Speaker: Katherine Berry, Founder & CPO — Allocadia
B2B buyer demands have changed the game for B2B marketers. Because of their personal experiences as consumers, and thanks to digital technologies, they expect a consistent and personalized experience at every stage of the purchasing journey. And thanks to a fast-growing MarTech landscape, marketers now have an unimaginable amount of tech at their disposal to meet these increasing customer expectations. However, many of these technologies are campaign-focused—helping marketers do marketing. But, to truly implement this vision of personalized one-to-one customer conversations, marketing teams also need to understand and integrate budgeting, planning, and analytics—and learn how to run marketing efficiently.
Join us for this session to discover how to link front-end and back-end technologies for more operational efficiency so you can devote more time, energy, and budget to your most important customer-facing work.
At the end of this session you will be able to:
- Make your marketing dollars work harder
- Prove what's working and what's not—and what to do about it
- Link the customer experience with marketing performance