Our Mediated Culture
It took tens of thousands of years for writing to emerge after humans spoke their first words. It took thousands more before the printing press, and a few hundred again before the telegraph. Yet today, a new medium of communication emerges every time somebody creates a new app. A Tweet or Snap here, a Yak there...and a new way of relating to others emerges, along with it new types of conversation and collaboration.
Using examples from anthropological fieldwork in Papua New Guinea, the Pokemon Universe, YouTube, university classrooms, and projections into the future, Professor Michael Wesch offers a fascinating look at the often-unnoticed but profound ways in which media “mediate” our culture and transform the way brands and companies need to consider how they relate to their clients and consumers.