Tune In, Turn On, Stand Out: Strategic Speaking for Modern Marketers
Speaker: Tamsen Webster, CEO and Founder | Strategic Speaking
B2B Marketing often feels like a world of diminishing returns: new ideas don’t stay new for long, clients/customers have shorter and shorter attentions spans, and yet the need to differentiate — and convert — is as strong as ever.
Is the answer really some magical new software program or process? Deep down, we know the answer: No. The channels may have changed, but humans haven’t. And yet, while B2B marketers regularly rate in-person communications #1 in effectiveness, those channels don’t even crack the top 10 of what B2B marketers use most often.
It doesn’t have to be that way. Add strategic speaking to your marketing mix so you can set your brand apart, while winning the battle for customer minds…and wallets.
At the end of this session you will be able to:
- Understand why chasing channels only leads you away from your marketing goals
- Determine how and where strategic speaking best fits into your marketing mix
- Apply three simple tools for tying your strategic speaking program to your marketing goals