The Broken Promise of Digital: Making the Customer the Center of What We Do
Speaker: Scott Monty, CEO and Founder — Scott Monty Strategies
Are you ready to put the humanity back into digital? Then this session is for you.
When digital and social rose to prominence, we were told that personalization, two-way communication, and direct engagement would unlock a deeper relationship with customers. But somewhere along the way, we fell into the trap of taking the already broken advertising and marketing model and applying it to these new platforms. The power to reclaim this opportunity lies directly in front of us.
In this session you’ll discover the pitfalls of getting lured into the same-old, same-old. We’ll give you new ideas to help you execute on a customer-centric strategy, from listening, to understanding customer motivations and preferences, to the fundamentals of engaging content and the ability to put customers in the driver's seat. You’ll discover how the importance of building trust and capturing attention intersect, regardless of the platforms on which you interact.
At the end of this session you will be able to:
- Verify that your marketing efforts are aligned with the sources customers trust most
- Avoid the pitfalls of the seven deadly sins of social media marketing
- Find ways to make your customers the heroes of your stories that reflect well on you