Thursday 11:15AM - 12:15PM

Get Scrappy B2B! Tips and Tricks from the Digital Trenches

Speakers: Erica McGillivray, Senior Community Manager
Jen Slaski, Executive Brand Muse  Spiceworks
Nick Westergaard, Chief Brand Strategist  Brand Driven Digital

When it comes to marketing, it’s the best of times and the worst of times. New media allows us to reach more people, build personal relationships, and deliver real value to our customers. But, budgets are tighter than ever and we’re constantly distracted by all of the shiny new things coming at us.

The answer? Get scrappy.

During this myth-busting and actionable session, you'll dig into today's best scrappy marketing strategies. Plus, scrappy B2B marketers from both Spiceworks and Moz will share case studies firsthand. In the end, you’ll leave with strategic frameworks to help you do more with less as well as practical, tactical marketing tips.

At the end of this session you will be able to:

  • Build a meaningful content project you can iterate and refresh over time
  • Use common sense and creativity to trump over-engineered, expensive campaigns
  • Create a scrappy marketing strategy for what works best for your audience