Friday 8:45AM - 9:45AM

Teach Me How! Advanced Advertising Tactics for the Changing, Evolving World of Facebook

Speaker: Andrea Vahl, Social Media Consultant and Speaker


Life on Facebook (at least for marketers) isn't all Boosted Posts and praying for the best. But you’re a savvy marketer who’s done your Facebook Ads testing, so you already know that. It's time to take your Facebook Ads program from ok to outstanding.

In this session you'll learn advanced strategies for targeting, ad types, using the Facebook Pixel tracking, and the Power Editor. Walk away with a solid understanding of how to approach your next marketing campaign.

At the end of this session you will be able to:

  • Learn the differences between ad types, bidding optimizations, and ad placement
  • Discover how to fine tune your targeting to reach the best possible audience
  • Find out how the Power Editor can help your campaigns stand out