Teach Me How! Big Love: How to Pick the Perfect Co-Marketing and Technology Partners to Grow Your Marketing Programs
Speaker: Kristen Craft, Director of Business Development — Wistia
Strategic partnerships can be your brand’s best friend, helping your business build to last. But diving into partnerships can be a little overwhelming—even downright scary. Who do your partner with? How do you know if the partnership is paying off?
No fear. Join us for this how-to session to discover why partnerships can make a big difference in the success of your company, how to identify and build the right ones, and how to measure effectiveness. We’ll discuss content partnerships (co-marketing with blog posts, ebooks, webinars, and videos) with examples from Moz, Uberflip, and HubSpot. You’ll also learn about the high-powered world of technological partnerships with examples from Mailchimp and Marketo. And finally, we’ll discuss experiential partnerships (events and physical resource sharing) with examples from DangerBooth and Unbounce.
At the end of this session you will be able to:
- Identify specific metrics to use when evaluating partnerships: audience, traffic, culture
- Tactics for partner co-marketing: driving leads and making great content
- Data and best practices on how to build a new partnership from scratch