Teach Me How! Using Social Media to Generate Actual Sales, Not Just High-Fives
Speakers: John Foley, CEO/CMO — interlinkONE / Grow Socially
Karen DeWolfe — interlinkONE / Grow Socially
High-fives are awesome (we're big fans), but let's face it: they're not an important metric when you're aiming for business growth. But high-fives are what many marketers use as a barometer of social media success.
Many businesses find it impossible to generate ROI using social media. Quite honestly, it’s because they are not doing it correctly. Does this describe the state of your social media program? What you need are social media dos and don’ts for effectively finding prospects and proactively engaging them, because social prospecting can be game-changing.
Join us for this session as we demonstrate how selecting the correct software, creating a strategic plan, and using the right social media engagement tactics can help you easily target and identify qualified sales leads. With real-world examples and case studies, you’ll discover the true value in social media marketing and prospecting.
Yes, you can obtain significant ROI from social media. Now that's what deserves a high-five!
At the end of this session you will be able to:
- Understand the difference between social marketing and social prospecting—why you need both and how to balance the two
- Use methods for finding sales prospects on social media sites
- Engage and interact with prospects on various social platforms