Thursday 11:15AM - 12:15PM

Teach Me How! Not One and Done: How to Turn a Single Marketing Asset into Content that Keeps on Giving … and Giving … and Giving

Speaker: Heidi Cohen, Chief Content Officer  Riverside Marketing Strategies

Did you know that 75% of marketers use a piece of content only once? Are you one of them? If so, you’re probably on track to kiss your B2B content budget goodbye (that's quite an investment for one and done after all). And even if you use it more than once, you probably haven't fully realized its potential.

It's time to stop the madness. The good news is, you probably already have the content to get started.

In this session, you'll discover how to do more (much more!) with your content. You'll learn how to assess your existing content to give it a new lease on life so you can generate more leads and sales—and do it all cost effectively. You'll see through real-word examples how to apply the five-step enhanced existing content strategy to polish your old content into something shiny and new.

At the end of this session you will be able to:

  • Apply the five-step enhanced content strategy to your business
  • Implement easy tactics to laser focus your efforts on your most promising content
  • Turn these tactics into reality