Teach Me How! Using Snapchat for Social Selling in B2B (Yes, Really!)
Speaker: Carlos Gil, Global Head of Social Media — BMC Software
Did you know that Snapchat is the fastest growing social network? With 200 million users and 10 billion daily video views, Snapchat is one of the fastest growing and most engaged social platforms. In this session, we’ll show you how to get started on Snapchat for business, including strategies for building your following, examples of notable brands using the platform, why re-purposing Snapchat content across other platforms is important, and actionable steps for creating micro-content for short form storytelling. You’ll walk away with actionable insights which will help you gain up to 25% higher engagement per post on Snapchat —over other social networks—as well as an understanding of converting Snapchat views to website traffic and sales.
At the end of this session you will be able to:
- Understand why Snapchat is important for marketers
- Use Snapchat effectively for B2B
- Reference real-world use cases for B2B