A New Content Marketing Approach: Marketing as a Profit Center
Speaker: Joe Pulizzi, Founder — Content Marketing Institute
More and more B2B organizations (of all sizes) are looking at a new content marketing model— generating direct revenue and profits from the content and audiences they build. Content Marketing Institute founder, Joe Pulizzi, believes this is something all B2B companies need to consider. In this session he will break down examples and details of how to make this happen for your B2B organization.
At the end of this session you will be able to:
- Create valuable subscribers that opt-in to your content
- Develop a content destination as an asset for the organization
- Monetize the content asset and generate direct revenues from the content marketing approach