The Future of Sales and Marketing: How to Eliminate Silos and Get Incredible Results
Speaker: Marcus Sheridan, President — The Sales Lion
For years, businesses and brands have been able to get by with siloed sales and marketing departments. But times have changed. Marketing teams have a significant impact on the buying process, so companies must now do whatever it takes to eliminate these silos and leverage both departments if they are to engage today’s digital consumers and get the results they’re looking for.
Learn how other companies—in diverse industries—have eliminated these silos for a positive impact on their brands, businesses, and the bottom lines. This session is for companies with digital and content marketing experience that are ready to take it to the next level by ensuring the involvement of all departments—especially sales—in the process.
At the end of the session you will be able to:
- Get you sales team to buy into your content marketing plan
- Understand how to effectively involve sales teams in the content creation and implementation process
- Create a digital and content marketing "culture" instead of simply a "program" across the organization