Wednesday 4:15PM - 5:15PM

The Ultimate International B2B Content Marketing Case Study: Best Practices from the Most Successful Internationally Operating B2B Companies

Speaker: AJ Huisman, Founder  Y Content

What are the critical success factors for getting an effective international B2B content marketing program off the ground? How do you factor in the cultural differences that may arise, language barriers that you must overcome, or any legal boundaries or regulations you may come across? Whether you're looking to expand business overseas or build your existing business nationally, this session is for you.  We'll look at case studies from Phillips, Schneider Electric, and Kimberly Clark to discover first hand lessons learned (and pitfalls to avoid). You’ll get actionable tactics you can apply in your organization starting tomorrow. Buckle up and get ready to enjoy your trip around the B2B content marketing globe!

At the end of this session you will be able to:

  • Know what works internationally—and what doesn’t—through an understanding of best practices around the globe
  • Understand the essential cultural differences that impact your implementation of a global content marketing strategy
  • Improve your game straight away with insights from the world’s largest B2B companies